Since its first run in 1974, the National MILO® Marathon has now become the biggest running event in the country. Its immense popularity has attracted runners from all age groups to participate, including children. However, a lot of these driven young runners don’t have shoes. Imagine seeing a little boy run kilometer after kilometer of rough cement barefooted. This moving scene inspired us to make this year’s run more meaningful, by giving out running shoes to thousands of underprivileged school children.
This year, in line with its commitment to build champions, the National MILO® Marathon will provide underprivileged children with running shoes. Every time a runner joins, a portion of the registration fee will be allotted to the advocacy. The money collected from all the participants will be used to produce running shoes that will be donated to different public schools selected by the Department of Education in the areas where the 2010 MILO® Marathon will be heldThe root of this advocacy lies in our belief that we’re not just giving these children running shoes. We’re giving them something that they can wear to school, for sports and other activities. It’s definitely a step to help them reach their true potential and be the best that they can be.