Muan Jai. Translated as "Wholehearted happiness".
Yesterday, I had my first coffee tasting experience at Starbucks Fully booked, Serendra.
It wasn't just your simple "just taste the damn coffee." We had to follow steps. (1) We had to smell the aroma, (2) then sip or rather slurp the coffee(?), at this point, Nats noticed the spicy taste of the coffee. (3) Joy explained a lot about the Muan Jai (a summary below), but with the strength of the Muan Jai blend, it was nice to pair it with a brownie or cinnamon.
The uniqueness of this first Starbucks Thai coffee blend also comes from its inherent invitation to customers in Thailand to contribute to, and participate in, the welfare of a Thai coffee-growing community. Consumers will not only enjoy a great cup of Muan Jai™ Blend, but will also make a difference with their purchase of this Starbucks® Commitment to OriginsTM coffee.